When Target announced (Aug. 7) that it was taking its E-Commerce operation back from Amazon, speculation ranged from “this means E-Commerce is maturing” to “Target now wants to compete more directly against Amazon.” Although both thoughts are true to varying degrees, the reason for the split—which follows similar moves away from Amazon by Borders and Toys R Us–has more to do with Target wanting to create a unique identity.At a practical level, there were various specific capabilities that Target wanted to add that Amazon either couldn’t deliver (unlikely) or wouldn’t deliver (more likely) or (most likely) that Amazon could deliver but at an unacceptable price. Target spokesperson Kelly Basgen said areas that Target wanted to improve once the Amazon divorce is final in August 2011 were search, checkout, cart features, better branding control and differentiated experiences within different categories.
When the National Retail Federation released a report on Monday (Aug.
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Survey: Level 4s Recognition Of PCI High, Understanding Of It Almost Nil
Nothing will kill a potential Mobile Commerce customer’s enthusiasm faster than an onerous checkout process. But retailers have to balance security versus convenience in a way that is radically different from E-Commerce.Going through the ritual of filling out shipping and payment forms on a regular E-Commerce site is annoying enough, but being forced to do that same dance on a mobile device can be downright cruel. But a true M-Commerce site must allow visitors to not only find products with their mobile devices but to also buy them.
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A Mobile Retail Quagmire: The Checkout