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The Holding Pattern Coupon Strategy
Posted on June 25th, 2009 No commentsTypical retail IT execs trying to map out their chain’s long-term coupon strategy are hoping for 20 percent off their migraines. That’s because as Web fraud—not to mention the death of newspapers across the country–is making today’s paper coupons less and less viable, the frequently-discussed replacements for paper coupons are still likely a couple of years away.
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The Holding Pattern Coupon Strategy
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