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Sears Credit Card Problem Shines Light On Marketing Data Madness
Posted on May 28th, 2009 No commentsThousands of Sears consumers this month started receiving letters inviting them to join in a class-action lawsuit against the retailer, all because of a charge that Sears shared consumer payment card data (name, address, telephone number and scrambled or unscrambled credit card number) with a marketing partner without authorization.To be clear, the credit- and debit-card data sharing that Sears is accused of sharing happened between Sept.
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