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  • Northwest Airlines Takes off with LifeLock to Protect WorldPerks Members from Identity Theft

    Posted on June 10th, 2008 NewSunSEO 1 comment

    TEMPE, Ariz.–(BUSINESS WIRE)–In a strategic alliance to further safeguard the personal information of consumers, LifeLock® CEO Todd Davis has announced today a partnership with Northwest Airlines (NYSE: NWANews) to offer LifeLock’s industry leading identity theft protection services to the airline’s WorldPerks® members. WorldPerks members will receive a discount on LifeLock’s service as well as 1,500 WorldPerks miles upon an annual enrollment with LifeLock. Members will be required to provide their WorldPerks number upon subscribing to LifeLock to receive the bonus miles.

    “Security plays an integral role in airports throughout America and the security of personal information and individual identities is just as important,” said Davis. “We applaud the efforts that Northwest Airlines is making to protect their WorldPerks members from identity theft.”

    As the industry leader in identity theft protection, LifeLock requests on behalf of its clients that the national credit bureaus place fraud alerts on its members’ credit files, and requests that members’ names be removed from pre-approved credit card offer and junk mail lists. It is backed by a $1 million service guarantee. In addition to the proactive identity theft protection measures provided by LifeLock, members are also entitled to LifeLock’s WalletLock™, eRecon™ and TrueAddress™ services. WalletLock works to cancel and replace all documents and personal identifying information inside a wallet if it is lost or stolen. eRecon is a regular patrol of the Internet in search of social security numbers, credit card numbers, driver’s license numbers and email addresses of LifeLock members to protect against the information being illegally traded or sold online. LifeLock’s TrueAddress service searches to see if members have had a change of address form filed and alert them if there are changes made that they may be unaware of.

    In February 2008, the Federal Trade Commission released its annual report continuing with the annual trend that identity theft tops the list of consumer complaints. In 2007, identity theft cost Americans $1.2 billion dollars, the highest amount ever. A multi-billion dollar crime, identity theft is non-discriminatory, hitting Americans in every age range from infants to seniors. Already this year, more than 448 organizations – from financial institutions to healthcare providers – have lost client information affecting more than 127.6 million Americans.

    “We are proud to partner with LifeLock to offer their proven identity theft protection service to our WorldPerks members,” said Bob Soukup, managing director of WorldPerks marketing.

    We believe strongly that it our responsibility to protect the safety of our WorldPerks members to the best of our ability,” said EXECUTIVE NAME, EXECUTIVE TITLE with Northwest Airlines. “Helping to safeguard the identities of our members is paramount and we are proud to partner with LifeLock to offer their simple, proven identity theft protection service to our WorldPerks members.”

    More than 70 different businesses offer WorldPerks members the opportunity to earn WorldPerks miles, just by doing business with companies they do business with every day. Mileage partners encompass car, hotel, financial services, dining and retail and will soon include grocery, energy and dry cleaning businesses. For a complete list of WorldPerks partner business, or to enroll as a WorldPerks member, log on to

    About LifeLock®

    Famous for its CEO giving out his Social Security Number in advertising and national press, the company is experiencing strong growth. Located in a secure facility in Tempe, Arizona, LifeLock® ( is a private company backed by Goldman Sachs, Kleiner Perkins Caufield and Byers, as well as Bessemer Venture Partners. Winner of the 2007 American Business Award for the Best Radio Advertising Campaign, LifeLock was a finalist for 10 other ABA awards, including Best New Company and Best New Product/Service. Recently the company was named recipient of the Red Herring 100 Global Award as one of the Top 100 start-up’s in the world.


    One response to “Northwest Airlines Takes off with LifeLock to Protect WorldPerks Members from Identity Theft”

    1. I’m very glad to see that Northwest Airlines is taking the proper steps to ensure its customers safety against identity theft. In this day and age when identity theft is rising at ridiculous rates it’s nice to see some big name company’s trying to save the consumer from this terrible crime. This blog is very nicely written and I look forward to reading more of your work in the future.

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