Ghirardelli Chocolate Sweetens Its M-Commerce Taste

Among the torrent of retailers and manufacturers jumping on the M-Commerce bandwagon, almost all are focusing on adding capabilities to the M-Commerce direct Web experience, but Ghirardelli saved its creativity for a standalone mobile application. It’s iPhone app, for example, taps into the phone’s database—including the address book—to accelerate checkout.The site—delivered from Digby—also seems to need a little work, as it didn’t indeed seem able to actually access that database data, forcing us—during a test of the site—to have to type in full E-mail address and name three times (that’s annoying, even on an iPhone). It also crashed four times during 30 minutes of testing.

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Ghirardelli Chocolate Sweetens Its M-Commerce Taste