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  • Franchisees See Retail Chain CIOs As Being Almost As Dumb As They Look

    Posted on August 12th, 2009 admin No comments

    All retail franchisee owners have, at one point, been dying to have this conversation with their chain’s CIO: “Just stop talking: you’re an idiot. How can you even keep a straight face when trying to justify a $25,000+ POS system when I know I could put in a system that does everything I would need for less than $5,000?” And the CIO in this fantasy conference call has her own dialogue: “I wish you franchisees would see the bigger picture and understand that the retail chain needs to enable technology to help us better run marketing, operations and supply chain across all stores, owned and franchised.”This begs the question: How does an IT department successfully deliver retail technology that meets the needs of both a franchisor and the chain

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    Franchisees See Retail Chain CIOs As Being Almost As Dumb As They Look

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